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1/4 Page Ad - General Mkt.
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1/4 Page Ad
- Asian American Mkt.
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Financial District Dental Care
San Francisco, CA

This fee-for-service, restorative and cosmetic dental practice has been servicing San Francisco's Financial District for over 30 years.  The client need to re-brand and market themselves to busy professionals in an increasingly competitive marketplace.

Our target was to access busy working professionals in the Financial District area and accessing the large Asian American segment.

Solutions

The recommended ad campaign included placing ads in Bay Crossings, a publication that services ferry commuters from Marin County.  Additionally, we selected placing ads in Asian Week, a publication that targets Asian Americans in the Bay Area.

A high-perceived value incentive of a $400 in-home teeth whitening kit was used as an incentive to attract new customers.