Financial District Dental Care
San Francisco, CA
This fee-for-service, restorative and cosmetic dental
practice has been servicing San Francisco's Financial
District for over 30 years. The client need to
re-brand and market themselves to busy professionals in an
increasingly competitive marketplace.
At the core, this practice services busy working
professionals and we needed to re-establish them as the
premier dental service provider in the area. In
addition, given recent consumer awareness about transforming
smiles from reality make-over shows, there is also a
heightened interest in cosmetic dentistry that we needed to
leverage.
Solutions
We researched and drafted a comprehensive marketing and
branding strategy for Financial District Dental Care (FDDC)
to implement in a year's time. The branding focused on
servicing busy professionals, with the tagline:
Your Time. Your Needs. Your Smile.
Materials developed for FDDC included a client needs
based brochure that focused on what the consumer may need to
remedy their smile or oral care concerns so that clinical
procedures as crowns, veneers, bonding, etc. is in context
and understood. Anchoring this brochure is a 'needs
based' chart that let prospective clients find the
appropriate procedure that is right for them. See
FDDC ad campaign.
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