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   Ethnic Health Institute

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Program Brief and Digi-Card
(Multi-media CD that held
radio spot samples)

 

Ethnic Health Institute
Oakland, CA

The Ethnic Health Institute had a library series of radio Public Service Announcements (PSAs) called:  About Health Time Medical Minute that was available for distribution.  They needed a partnership sales kit to promote this library and sponsorship opportunities in various urban markets.

Solutions

  • Wrote, designed and produced a multi-media Sponsorship Kit promoting the value of the PSA library that contained over 100 Medical Minute spots.
  • The kit contained 1-page brief on the program, page inserts on what, why, case study, and who is behind this project; audio samples of the spot on digi-card (credit card sized CD-ROM disc) that can be played on a computer.