Back | Next
Photo still from national TV
Public Service Announcement spot
Bi-lingual Public Info Booklet
The Digital Bridge Alliance Project
New York, NY
In 1999, under the Clinton administration, a study was
published on the nation's use and access to the information
age. A divide between the "haves" and "have-nots" were
uncovered, i.e., those that have means and access to
computers and the Internet and those that do not. This
'digital divide' was mainly attributed along the lines of
race and income.
Led by Nancy Hom on behalf of NAMIC and the cable
industry, the Digital Bridge Alliance was organized and
formed to leverage collective assets of participating
companies: media, funds, and services to address this
national concern. Thus, the Digital Bridge Project was
The Hom Team developed many of the alliance's strategy
and components to launch this initiative, including:
- Fundraising and signing on participating companies.
We raised over
$5 million in combination of funds,
services, and in-kind services.
- Produced two bilingual Public Service Announcements
- Gaining local and national distribution of the PSAs
with cable networks. and cable operators; PSAs ran in
over 80 million TV house holds.
- Branding--developed logo, tagline and campaign
- Public Information Booklet--in English/Spanish on
- Launched Neighborhood Technology Centers to bring
access to underserved communities. Centers
established in: Los Angeles, Chicago, New York, and