Bus Shelter Poster
Bi-lingual HIV/AIDS Booklet
Asian & Pacific Islander Wellness Center
San Francisco, CA
This non-profit agency commissioned a study to look
at the Chinese speaking community's attitudes towards
Many myths and biases surfaced from the
study revealing a lack of understanding and misconceptions
about the topic that attributes to discrimination and bias.
In order to change attitudes, the campaign reached out to an older, first generation and recently
The campaign first acknowledged the
community's belief system and then present facts
that would challenge those beliefs. Under the banner
of "One mind opened. One heart touched. One life
changed.", this campaign used illustrated cartoon strips to
draw attention to the issues. The Hom Team secured
local gay, Asian artist Hien Nguyen to do the illustrations
- A series of six illustrated advertorials that ran in
- Bus shelter poster to
draw attention to the newspaper campaign.
- Printed public information booklet -- Chinese &
- TV Public Service Announcement for Chinese
- Press conference and media relations.
Campaign case study.